Would you buy a house sight unseen? Some people do. Even with a home inspection to spot defects before closing, living in another state or across the country makes the buying process riskier. That’s why a certified home inspector is so important to the process.
If you want to expand your services, market your business to out-of-state buyers. How can you reach them? The same way real estate agents do, which is ramped up marketing.
Cater to Buyers who Live Out of State
Home buyers have come to expect real estate agents who help people relocate. But relocation services aren’t exclusive to agents. There’s no reason why you can’t add something of value that out-of-town buyers want or need.
You don’t have to duplicate services or compete with agents. Instead, offer something more. Here are just a few ideas:
- Referral lists of local contractors, installers, and handy people
- Local climate concerns and how they affect homes
- Pests to watch out for
- Coupons for free pizza on moving day
Anything that you do to stand out can work in your favor. If there’s a local agent who specializes in relocation, think about building a business relationship that benefits the customers.
Use Your Website and Blog to Drive in Business
Content marketing is the way marketing is done in 2017. In fact, there’s no better way to reach more people who live out of state than by driving them to your website and blog. It takes a time commitment, but the payoff could be worth it, especially if a lot of new people move to the area every year.
Union Street Media says the focus should be on sharing knowledge. Provide site visitors with useful tips, offer promotions and build a list of testimonials.
If content marketing seems like a foreign language to you, you’re not alone. Check out SEO Professor’s quick start guide. It might be simpler than you think.
Reach More People with Social Media
Social media brings people around the world in touch with just a click, a like or a share. It allows you to build a community, your brand and your reputation as a home inspection expert. The best part is that it’s not all that complicated once you break it down into manageable pieces.
Convince and Convert says images make a big difference. If you make a post on Facebook, Twitter or LinkedIn, always try to add an image. Post engagement with prospective customers takes a definite uptick when there’s a picture to grab attention.
Here are a few more tips from Convince and Convert:
- Recycle your posts. Share links to your content more than once to reach more people in more time zones.
- Word your social media posts to resonate with customers in different parts of the country.
- Use SEO (It’s not just for blog posts and web pages)
- Be a person with a profile photo, not a faceless business name and a logo.
- Use Google Authorship to add your picture, byline and snippets to search results.
Not everyone has the luxury of a couple of walk-throughs and drive-bys before buying a house. People relocating from out of state may only have one chance to view the property. Some might only see photos before moving day. As a certified home inspector, you’re in an ideal position to help. With a strategic marketing plan, you can offer a great service and knowledge about the house that they can’t get anywhere else.
Are you ready for a new career? Home inspecting is flexible and lets you grow as quickly or slowly as you like. Enroll now in ICA School’s home inspector education program and start your journey today.