You’ve got a website and you’re trying to get a blog off the ground. It all goes well for about a month, but then the ideas dry up. Where did you go wrong? You didn’t; you only hit the same wall that most new bloggers do. What separates you from the scores of people whose blogs languish without new posts is the determination to get creative and stick with the plan.
Here are 5 ways to do just that.
#1: Decide on a Posting Schedule and Stick with It
Dependability can make or break any blog. Be honest with yourself about how often you can write. If it’s five days a week, that’s fine. But it’s also fine if it’s once a week as long as you stick with the plan. Professional blogger Andrew Chen has some great insights.
Devoted blog readers learn to expect new posts on a certain schedule. If you deliver, they’ll keep coming back. If not, they’ll probably turn fickle. You’ll lose readership, shares and search rankings. Soon, your blog could turn into a ghost town.
#2: Don’t be Afraid to Get Creative
You’ve got personality. Your blog is the place to use it. A home inspection blog doesn’t have to be oh-so-serious. In fact, entertaining posts are a good thing. People want to be informed in an engaging way. If your posts read like stereo instructions, reading will be a chore instead of a pleasure.
Don’t be afraid to tread into slightly irreverent waters, use colloquialisms or weave in a little bit of slang. If there’s a trending topic, such as a new celebrity mishap or sports hero accomplishment, think about ways to use that as a blog post angle. If you’re stumped for ideas, check out Hubspot’s blog post title generator for inspiration.
#3: Write About Other Topics Besides Home Inspections
Blog readers need something valuable to them if you want them to stick around. Although your work is all about home defects, your readers are probably interested in all things related to a home. If you provide it, you could become a go-to source for more than just identifying problems.
Here’s a short list of topics that your readers might find valuable and interesting:
- Lawn care
- Holiday preparation
- Home safety checklists
- Guides for buying new appliances
- Roofing material comparisons
- Home renovation projects
- How to build a great fire in the fireplace or heat stove
- Energy saving tips
- Insulating the attic
- Seasonal maintenance
There’s really no end to the topics that matter to homeowners.
#4: Build an Editorial Calendar
When time is tight, how can you choose a great blog post angle? With an editorial calendar built out months in advance. Whether it’s June or October, you know that in December, people think about holidays. In summer, people are interested in vacations, swimming pools, and gardening. Fall brings home maintenance and insulation concerns.
Map out the months in a year and think of relevant ideas that you want to cover for them. That way, you’ll have a jumping off point when each month rolls around.
You don’t have to be an English major to develop a high-traffic blog, but attention to spelling and grammar issues goes a long way. Install a free program such as Grammarly to help with that since spell check doesn’t always decipher context and isn’t very reliable.
Finally, always be closing. At the end of every blog post, you need a call to action and a link to make it easy for your readers to follow through. If you need referrals and inspection appointments or you just want people to download a terrific new e-book that you’ve written, let them know and help them take action just like this:
If you’re still just thinking about becoming a certified home inspector, ICA School has the education program that you need. It’s comprehensive, approved in most states and it prepares you for the national exam. Enroll now and get started on your new career today.