Contrary to popular opinion, blogging does not necessarily mean rewriting the Great American Novel. Blogging can seem like an overwhelming task, but it does not have to be.
Not all bloggers are professional or even amateur writers. In fact, it’s fair to say that most bloggers don’t have backgrounds in writing. This is not necessarily a bad thing. By connecting as a home inspector rather than a writer, you can demonstrate that you are an authority in your field.
Blogs Don’t Have to be Perfectly Written
Blogs are not academic papers. If you post the occasional typo or comma error it’s really not the end of the world. You might receive a comment on your blog from the more grammar-conscious, but the goal is to demonstrate that you have something to offer the community.
One or two errors will not undermine your authority in your profession, but you can also hire an editor if you are concerned. An editor will keep your work on track and reader-ready.
The point is this: Do not let lack of technical writing skills be the defining factor in whether or not you start a blog. You are going to improve as a writer as time goes on, and any insecurity is sure to ease away with time.
Blogs Bring the Customer into Your Industry
Your readers will begin to see you as the authority on your topic when you write about it regularly. This means that you need to find interesting topics that appeal to even those who aren’t familiar with home inspections. How can you introduce the common person to your topic in an intriguing way?
The key is to give the world a reason to become interested in home inspection. Build a connection by connecting your industry to theirs. How can you appeal to everybody, from stay-at-home parents to full-time medical professionals? This might include responding to comments or finding topics that everybody can relate to.
Blogs Use Strong Visuals
Many of the best blogs use photos to prove a point. Visuals, in the form of photographs, charts, or graphs, pique the reader’s interest. They demonstrate authority but also make the material much more accessible for those unfamiliar with your expertise.
Visuals also break up the content, ensuring that your reader has a good experience perusing your content. What your reader takes away from reading your blog has a lot to do with the way the material is presented in the first place. You might not be a great writer, but you might be excellent at curating material to share.
Blogger Is Boss
You get to run your blog the way you see fit, so it should be a reflection of what you feel is important about the industry. Confidence stems from taking these initial steps to begin blogging. You may not be a professional writer, but you do have something unique to share with the rest of the world, so share!
Need some ideas for new content? A refresher in home inspection education may be the key to igniting your blog. Enroll now to get started.