Are you always logged into Facebook? Does Twitter feel more comfortable for the way that you communicate? Do you stick with LinkedIn for its professional edge?
There’s no wrong answer for marketing your business. There are, however, best practices that can help you get the most out of your channel of choice.
According to Pew Research Center, over 70 percent of Americans use social media. Since that’s where your future customers are, it’s time to roll up your sleeves and get down to the nuts and bolts of marketing your home inspection business.
Facebook: The Behemoth of All Social Media
Whether or not you use Facebook for purely social interaction, you should use it for marketing. According to the Facebook Newsroom, traffic is phenomenal.
- 1.37 billion active users per day
- 2.07 billion active monthly users
It’s okay that most of those users are ordinary people connecting with friends and family. That’s who you want to reach. Now you just need to think about how those people interact with each other and how they respond to marketing. Business News Daily says you’ll need these and other elements.
- Business page: Should be connected to a personal account. Don’t worry, they’re still separate in the eyes of your audience.
- Call to Action button: Nudge followers to make an appointment or contact you for more information.
- Testimonials or reviews: Encourage customers to share their story about your home inspection services.
- Community page: Important for interacting with customers.
Remember that above all, Facebook is social. A hard sales pitch won’t bring you any followers. Being friendly and answering questions in a timely manner will. You can also use Facebook to create new content and share content from your blog.
Twitter: Quick, Concise, and Easy to Share
Not feeling particularly chatty? Twitter might be exactly what you’re looking for. In a mere 140 characters (280 characters for a lucky few test subjects), you can share a message, link to your content, or drive people to any landing page that you like.
Twitter is fast-paced. It takes some getting used to, but the exposure potential is amazing. What Facebook dominates in total users, Twitter’s 328 million users make up for in ease of sharing. One click and it’s done without losing your place.
It’s easy to build followers on Twitter, but you’ll need something to pique their interest. Share smart, informative content. Don’t forget to interact with others and share their posts, as well.
If you don’t know how to hashtag, now is the time to learn. By inserting #somethingsmart, your posts become searchable for anyone who’s familiar with the hashtag. Using an existing, trending hashtag amplifies your exposure as long as it’s relevant. Happy #4thOfJuly won’t really help improve visibility, but #homebuyers could.
LinkedIn: Ideal for Brand Recognition and Lead Generation
Want to become a thought leader in the home inspection industry? Then you need LinkedIn. What began life as more of a professional social media platform that helped make networking come a little easier has evolved into a professional space where potential customers can find you, check your credentials, and see what others have to say about you.
LinkedIn lets you write and publish content, too. If you don’t have a blog but you want to test the blogging waters, here’s your chance.
While LinkedIn isn’t necessarily for connecting with your customers, it’s made for building your name as a pro. Here’s what Hubspot recommends.
- Create a profile.
- Start connecting with other professionals, especially real estate agents but also other inspectors.
- Find relevant LinkedIn groups and join them. Participate in group discussions.
- Take advantage of lead generation through groups, LinkedIn DirectAds and by participating in the community.
Marketing your business isn’t just about buying ads and handing out business cards. Now more than ever, marketing needs the social media edge. Nowhere else can you gain access to so many people in one place. As long as you use each network the way the community expects, you’ll be a social media marketing pro in no time.
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