3 Ways to Build a Better Home Inspection Business

Home inspection

The road to a successful home inspection business can be a winding one. How long does it take to become a home inspector? The requirements by state vary, but once you’ve earned your home inspection certificate, you may wonder how you will go about building your business. Those eager to learn how to get started can benefit from a little research into the tips and tricks of other successful professionals.

Any business that wants to gain an edge over its competitors has to offer a better product. But the product you’re offering isn’t merely your expertise on home systems, although that’s certainly the most important part.

Assuming that you learned all the critical parts of home inspection and do a detailed and thorough job, you also must provide good customer service, or your business will be slow to grow. Building a business requires hard work, a little sweat equity and, above all else, a lot of patience.

You usually think of good customer service as help from a friendly, competent representative, but it’s more than that. If you go through the experience step by step, your first interaction with the customer would be when they call. If you cannot answer the phone at the time of the call, you want to be sure your voicemail is properly set up with the name of your business and other essential information.

Be a Trustworthy Home Inspector

In order to build trust with your new potential customers, you must return their calls promptly. This means within 24 hours; sooner is better. They may have made several calls to various home inspectors, and the first one to call back will likely get the job.

You may want to create a page for your business on social media – this will require you to respond to messages there, too. While manning a phone, a Facebook page and other social media accounts around the clock might seem like a lot of work, opening up various forms of communication can increase your client base. Not everyone wants to pick up the phone to schedule an inspection, so home inspectors with email and social media messaging options may have a leg up on the competition.

You must be friendly and helpful when you speak to your customers, but you also must be accommodating. Give them a range of days and times to pick from for their home inspection. Don’t just say you’ll be there between noon and 4 on Tuesday just because that time is open on your schedule; it might not be convenient for them.

When you do make an appointment, give a narrow window of time, ideally less than an hour, and then be sure to stick to it. If you are going to be unavoidably late, call to let your customer know. Of course, the best home inspectors show up on time or slightly before they’re expected. Keeping your clients waiting is never a good idea!

Give Little Extras

Since many others in your area likely will be offering the same service as you, you can get a leg up by providing more value. For instance, you may include free reference material, such as books or pamphlets, about maintaining and repairing home systems. Little ways to go above and beyond expectations can really set you apart from your competition. After all, you don’t want to simply deliver on your promises – presenting your clients with detailed information on their home is merely the foundation of what you provide.

Whereas most customers generally want a home inspection to protect themselves from unknowingly taking on expensive problems, it’s safe to say they would prefer to hear that everything with their home is in good condition.

Alas, this is not always the case, and the bad news must be delivered. What you can do to make it easier on them, however, is show them how or why the problem is a problem. Once you have been a home inspector for a while, you will find you run into the same types of issues frequently. This will make the inspection process easier and quicker for you, but it’s important not to rest on your laurels.

For instance, according to realtor.com, some of the most common issues are faulty wiring, foundation problems such as cracks, and roof issues such as broken or missing flashing. Some homeowners may not even know what flashing is. If possible, take a picture of the damage. They say a picture is worth a thousand words, and when you’re struggling to explain bad news, images can help clients understand the damage you’ve found.

Also, consider creating a handout with a pre-printed photo and information about typical problems. Explain to the customer how this is important to the integrity of your roof, and keeping your home dry and free of mold.

This way, the customer understands what is wrong and why and how quickly it needs to be fixed. Educating clients about your findings is crucial to the success of your business. While this aspect of the job can be difficult to master, it’s a vital component every home inspector must incorporate.

What NOT to do as a Home Inspector

It’s important to be proactive when building a business, but there are also some things you want to avoid doing to help ensure your business remains successful and profitable.

Home inspectors are vested with a big responsibility. They are charged with certifying the safety of a home. You don’t want to take this responsibility lightly. Go to the lengths necessary to ensure all home systems are functioning adequately. Even one oversight can ruin an otherwise stellar reputation, so do your due diligence on every home or property you inspect.

No matter how well you do your job, however, you are human and you have limitations. For this reason, it’s critical to carry insurance for your business. A lawsuit can be expensive, and you want to be sure you protect yourself. Insurance requirements by state vary, so check into your local laws to ensure you’re up to code.

ICA wants your home inspector business to succeed. See our website today for more tips and help with home inspections, such as convenient templates and free home inspection software to all of our graduates. To find out more about our classes, get a demo today!

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