Customer reviews are a part of marketing your home inspection business that you shouldn’t ignore. You may not relish the idea of setting up a Facebook page for your business and monitoring reviews, but neglecting this important tool for growth can cost you customers. Studies show that 72 percent of consumers trust online reviews more […]
Archive | Marketing
Why Competitor Research Is the First Step in Your Home Inspection Marketing Playbook
A marketing strategy is a must-have for your new home inspection business. In fact, almost all businesses can benefit from a marketing plan, but where and how to put your time and effort into this realm can depend on what type of business you have. You may want to invest your advertising dollars into printing […]
3 Reasons Your Home Inspection Business Needs a Website
When you’re ready to launch your home inspection business, you will need a website. It is not impossible to do without one; it is just exponentially harder. The demographics of home inspectors can skew to older men who may have previously held jobs in professions in which they worked with their hands. These individuals may […]
Marketing Strategy 101: The Home Inspection Business Edition
Even if your home inspection business is the best, you won’t make much money if you don’t invest time and effort into marketing. It can be difficult to convince people — especially people who perform a task or service — that their ability to do their job is actually less important than their ability to […]
Networking Tips to Grow Your Home Inspection Business
You want more clients for your home inspection business, but what’s the best way to get them? You can advertise, and you probably do. Having a website is critical. But the single most important tool you may have for growing your home inspection business is word-of-mouth. Word-of-mouth is a common way for companies to get […]
How to Set Your Home Inspection Prices
What is the best way to determine your home inspection prices? After all, your time and skills are valuable, so you don’t want to sell yourself short. On the other hand, if you set your prices too high, you may lose potential customers to other home inspection businesses that charge less. Several factors go into […]
What to Do if Your Home Inspection Business Doesn’t Take Off
Not everyone is a natural entrepreneur, and that’s okay. Unfortunately, too many new home inspectors give up altogether before their business is a year old because it isn’t sustainable as-is. Maybe what they need isn’t another new career, but a different approach to being a certified home inspector. Your business might benefit from some professional […]
Every Home Inspector Should Market to New Construction Home Buyers
Just because a house is newly constructed does not mean it is free of defect. Even brand new homes can show signs of bad workmanship or dangerous outfitting. Newly constructed houses might require an entirely new roof construction or have uninsulated sections of attic due to negligence or lack of knowledge. While you might expect […]
What if Your Customer Wants You to Ask for Repairs?
Most home buyers know a little about what home inspectors do, but the details can be confusing. It’s probably been years since the last time they hired an inspector, if they’ve ever hired one at all. That’s why some folks aren’t sure about the difference between an appraisal and an inspection. It’s also why they […]
What to Do When Your Home Inspection Software Doesn’t Work
Home inspection reporting apps are awesome…until they’re not. In theory, apps are one of the best technological advances in the industry. Instead of carrying a clipboard and pen the way that home inspectors worked in decades past, you can enter all of the inspection details into a mobile device. Unfortunately, not every home inspection app […]