Archive | Marketing

Would you buy a house sight unseen? Some people do. Even with a home inspection to spot defects before closing, living in another state or across the country makes the buying process riskier. That’s why a certified home inspector is so important to the process. If you want to expand your services, market your business […]

Some home defects and homeowner concerns are fairly universal. Whether you live in Oregon, Kentucky or South Carolina, termites could invade or your 20-year roof might not survive that long. But every region in the States has a few concerns that either aren’t covered in a general inspection or could use additional attention. If you’re […]

Allison directs the operations of CHF’s CIRB (Construction Industry Research Board) Report and facilitates all media and public relations for both CIRB and the foundation. We recently spoke with Allison to get a clearer picture of the construction industry right now in California. What precisely does CIRB do? CIRB is the industry’s most accurate and reliable […]

You’ll find plenty of outdated 2-prong outlets and inoperable 3-way switches throughout your career as a certified home inspector. However, some wiring defects are cause for immediate concern and quick intervention. What merits an ASAP fix? Here are 5 electrical issues that shouldn’t wait. #1: Overlamping at Light Fixtures While not technically a wiring defect, […]

Voice-activated smart home hubs have moved past the trendy stage and are settling into the mainstream. They can dim the lights, play your favorite song and order a pizza when you don’t feel like making dinner. Now that Amazon Echo’s Alexa is a familiar voice around the house, Google has thrown its hat into the […]

Leads are the bread and butter of the home inspection industry. They’re not always easy to find, though, and some wells dry up quickly. Maybe it’s time to get creative and snag red-hot leads in a couple of unexpected places. Some of the best home inspection leads are right under your nose. Here’s where to […]

Warm weather invites people to relax in a deck chair or a comfy old rocker. Unfortunately, some defects make a deck or front porch structure unsafe for walking, much less spending a relaxing few hours with a good book. Here are 5 home inspection warning signs that outdoor living spaces need some TLC. #1: Loose […]

Is your home inspection business name something that people remember? Are you marketing to the right people at the right time in the right places? Home inspectors leave training with loads of skills, but creating a demand for business isn’t always easy. If you’re struggling to drive in more customers or ready to grow into […]

Believe it or not, home buyers were once at the mercy of their own knowledge or that of a trusted friend. Sellers had no duty to disclose material defects. Real estate professionals weren’t tasked with helping buyers understand what they were getting into. Property inspectors didn’t exist. And many buyers had little choice but to […]

You can learn a lot from home inspectors with years in the industry. Experience is often the best teacher, at least once your formal education is out of the way. What do some of the most well-known inspectors in the industry want you to know? Here are 4 pieces of advice, all of which can […]