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Category Archives: Marketing

Five Mistakes Homebuyers Make

Continuing Education, MarketingBy ICA SchoolOctober 16, 2019

  There are a number of life lessons that aren’t taught in the classroom. While much of high school is spent on reading, writing, and arithmetic, there aren’t many classes dedicated to doing your taxes or negotiating a pay raise. Many homebuyers don’t realize they have serious gaps in their knowledge until they are faced…

Cities Worth Moving For: The Bay Area’s Not-So-Hidden Gems

MarketingBy ICA SchoolJuly 25, 2019

  People have been moving to the Bay Area for more than a century. The serene landscape, mild climate, and central location have appealed to newcomers since the days of the Gold Rush. Of course, the adjacent Silicon Valley region has brought both innovation and jobs galore to the area, too. It’s no wonder why…

What Do You Wish You Knew Before Buying Your First Home?

MarketingBy ICA SchoolJuly 25, 2019

  They say hindsight is 20/20, but when it comes to our homes, the view can be a bit rose-colored. After all, a home is a safe space, one that’s full of good memories and unique quirks that feel special simply because it is ours. This is especially true of a person’s first home. After…

Tips for Making the Most of Your Home Buying this Summer

Home Inspection Licensing, MarketingBy ICA SchoolJune 27, 2019

  Summer has always been notoriously busy for real estate. Families with little ones are eager to move while school is out – and eager to get into their new school districts before the fall semester begins. This drives many prospective home buyers to start their house hunt in the late spring and early summer.…

Help Homebuyers Save Money on Pools and Spas

Home Inspection Licensing, MarketingBy ICA SchoolJune 27, 2019

  Many homebuyers dream of the backyard oasis their future home will have. Visions of backyard barbecues, cocktails in the hot tub and summer days spent floating in a pool have many prospective homebuyers salivating at the sight of some backyards. Home inspectors know that such amenities can be as complicated as they are appealing,…

Top 10 States for Home Inspectors Right Now In 2019

Home Inspection Licensing, MarketingBy ICA SchoolMay 28, 2019

  The home inspection business is inextricably linked to the success of the real estate market. When homes are selling, the demand for experienced home inspectors increases. Slow markets, on the other hand, may not see a huge demand for home inspections. While home inspector license requirements by state vary, it’s important to look beyond…

Problems Found During Home Inspections

Problems Frequently Found During Home Inspections (Infographic)

MarketingBy ICA SchoolApril 11, 2019

  Buying a house is the biggest investment most people make during their lifetimes. Whether it’s a newly built home or a fixer-upper, having a certified home inspector evaluate its condition is highly recommended before committing to a purchase. Here are some common causes of defects inspectors regularly come across during home inspections. Water Damage…

2019 Home Inspection Events

Home Inspection Training, MarketingBy ICA SchoolApril 11, 2019

Regardless of the industry, professionals look forward to conferences, seminars and similar gatherings as an opportunity to get away for a while to learn about the latest industry trends and techniques. Conferences and conventions also provide a chance to meet new people, exchange ideas and just relax and have fun for a few days. The…

Customer Reviews of Your Home Inspection Business Are Important

MarketingBy ICA SchoolMay 9, 2018

Customer reviews are a part of marketing your home inspection business that you shouldn’t ignore. You may not relish the idea of setting up a Facebook page for your business and monitoring reviews, but neglecting this important tool for growth can cost you customers. Studies show that 72 percent of consumers trust online reviews more…

Why Competitor Research Is the First Step in Your Home Inspection Marketing Playbook

Home Inspection Training, MarketingBy ICA SchoolApril 2, 2018

A marketing strategy is a must-have for your new home inspection business. In fact, almost all businesses can benefit from a marketing plan, but where and how to put your time and effort into this realm can depend on what type of business you have. You may want to invest your advertising dollars into printing…

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