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Category Archives: Marketing

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The Cheapest HVAC Maintenance is Still the Most Important

MarketingBy ICA SchoolOctober 23, 2017

When the air is cleaner, the whole family feels better. That’s only one of the many benefits of keeping up with the easiest, quickest HVAC maintenance there is. Unfortunately, homeowners don’t always change the filter on time. Changing the air filter on a furnace, air conditioner, heat pump or any forced air system keeps the…

How Hurricane Harvey Gave Validity to Drones for Home Inspections

MarketingBy ICA SchoolOctober 20, 2017

Hurricane Harvey caused widespread destruction and left many homes borderline, unsafe, or completely destroyed. Then a team of drone pilot experts offered their services, making damage maps and insurance claim information more accurate and improving safety for rescue and insurance workers on the ground. Drones are becoming the norm for home inspections. Before long, they…

4 Reasons an Old Air Conditioner Should be Replaced

MarketingBy ICA SchoolOctober 19, 2017

With fall in the air, many homeowners are preparing to cover window-mount air conditioners and central units until warm weather comes around again. But is the AC really worth saving? Just because it cycles on and off doesn’t mean it does its job. An outdated air conditioning system costs homeowners in efficiency, function and hard-earned…

Home Inspectors are Blamed for Everything (But That’s an Advantage)

MarketingBy ICA SchoolOctober 17, 2017

The blame game doesn’t seem to end after kindergarten. Humans by nature look for ways to shift blame when something runs afoul of plans. In the real estate industry, a certified home inspector sometimes takes on more than their fair share. Your job is to tell the unvarnished truth about the condition of a house.…

Get Your Home Inspection Business in Order Before 2018

MarketingBy ICA SchoolOctober 16, 2017

When you’re just starting out as a newly certified home inspector, managing the business side of things isn’t terribly complicated. As your business grows, organization becomes increasingly more important. The clock is ticking toward the end of 2017 and the New Year will be here before you know it. Get your business in order now…

7 Common Home Inspection Defects After a Florida Hurricane

MarketingBy ICA SchoolOctober 13, 2017

Hurricane season hasn’t been kind to the sunshine state this year, especially in the southern part of the state. Once all of the flooding subsides and cleanup begins, new home defects can surface in their wake. What might you find in your work as a certified home inspector? Here are 7 of the most common…

Communication is a Certified Home Inspector’s #1 Skill

MarketingBy ICA SchoolOctober 12, 2017

Without knowledge of home systems and their myriad potential defects, you couldn’t perform an inspection. But without communication skills, you couldn’t complete the most important part of the job, which is the report. Some states require home inspection training and some don’t. But none of them require you to learn how to communicate effectively. Here’s…

How a Home Inspector Spots Plumbing Pipes at Risk of Freezing

MarketingBy ICA SchoolOctober 11, 2017

It’s February, it’s freezing outside, and someone somewhere is running late for work. Imagine their unhappy surprise when the shower faucet only releases a trickle of water or worse—nothing at all. Frozen pipes are the wintertime bane of a homeowner’s existence. For the most part, newer homes with don’t have a widespread problem. But in…

Disaster Shines a Favorable Light on Drones for Inspections

MarketingBy ICA SchoolOctober 3, 2017

While home inspectors are starting to embrace drone technology, there are still plenty of misconceptions about their use and whether or not the technology is safe. Some people worry about privacy. Do drone pilots really want to peek inside residential windows? And some believe they’re dangerous. In the wrong hands, that’s true. But the recent…

Great News for Certified Home Inspectors: Virginia Beach Housing Market Soars

MarketingBy ICA SchoolSeptember 1, 2017

If you are a certified home inspector in Virginia, you should prepare yourself for good news. Not a certified home inspector yet? Now might be the time to consider getting your license. Many changes are taking place in the state, specifically in relation to Virginia’s beach houses.  When you take a look at the Housing…

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