Creating Your Own Home Inspection Niche

Growing a home inspection business takes a lot of education, a lot of hard work, and a never-ending commitment to market yourself to the masses. But in an unsteady economy, it might take something more; something that really sets you apart. That doesn’t mean the catchiest slogan or the cleverest logo, although those things don’t…

3 Signs That Your Business Needs a Brand

If you have a business, you already have a brand. But whether it’s a well-known brand or one that sits dusty and unnoticed on the back of a shelf is another story. Investopedia says that brand management is a special type of marketing that boosts customer loyalty and community awareness, and supports the value in…