Business Builder
Frequently Asked Questions

Q: What is Business Builder? 

A: Business Builder is ICA’s curated catalog of tools, services, and resources designed to help new home inspectors launch and grow a professional business. It brings together inspection software, insurance, a professional website, and marketing materials — all at exclusive student pricing — so you can focus on inspecting, not figuring out what you need.

Q: Who is Business Builder for? 

A: Business Builder is for ICA students and graduates who are ready to turn their training into a thriving inspection business. If you’re finishing your coursework or just earned your license, these packages give you the professional foundation to get started with confidence.

Q: Why should I purchase these products? 

A: Passing your exam is just the beginning. You still need software, insurance, a website, and marketing materials that make you look credible to clients. Business Builder bundles everything together through ICA’s trusted partner network, the same tools used by successful ICA graduates nationwide, at pricing you won’t find anywhere else.

Q: Do you offer refunds? 

A: All Business Builder sales are final. Our packages include products and services fulfilled directly by third-party vendors, including software access, insurance policies, and custom marketing materials, which cannot be reversed once an order is placed. We encourage you to review each package carefully and reach out with any questions before purchasing.

Q: How quickly will I receive my products? 

A: Delivery timelines vary by product. Digital products and software access are typically activated shortly after purchase, while custom items like websites and printed materials require additional production time. Please refer to each vendor’s FAQs for their specific timelines.

About the Packages

Q: What’s the difference between the Foundation, Premier, and Elite packages? 

A: All three packages include Inspectagram software access, an InspectorPro 90-day insurance policy, a Visual Grace website, and business cards. The difference is in the level of each product and the quantity of marketing materials. Foundation is the essential starting package, Premier adds rack cards and upgrades your website, and Elite steps up to 12 months of Inspectagram access and significantly more printed materials. If you’re serious about launching strong, Elite gives you the most runway.

Q: Can I upgrade my package later? 

A: Yes. If you start with a Foundation or Premier package and want to upgrade, you can purchase an upgrade add-on. Upgrading from Foundation to Premier is $300, and from Premier to Elite is $800. Upgrading at the time of purchase is always the better value, so choose the highest tier you can.

Q: Can I buy individual items without purchasing a bundle? 

A: Yes. If you already have some of what’s included or just need specific products, à la carte options are available. These include individual courses like Mold, Radon, Drone, and Sewer Camera training, the NHIE eBook bundle, and HI Community Access. Keep in mind that bundles offer significantly better value than purchasing items individually.

Q: Is there a payment plan or financing available? 

A: Yes. ICA offers financing through Affirm, so you can split your Business Builder purchase into manageable monthly payments. At checkout, simply select Affirm as your payment method to see your options. Financing makes it easy to get everything you need to launch your business without paying the full amount upfront.

Q: Can I use my instructor code with any package or à la carte item? 

A: Yes. Enter your instructor code at checkout to receive additional savings on any Business Builder purchase, whether you’re buying a bundle or an individual item.

About the Process

Q: How do I purchase a Business Builder package? 

A: Simply visit icaschool.com/business-builder, select the package or items you want, enter your instructor code at checkout for additional savings, and complete your purchase. If you need help choosing the right package, call us at 888-861-4410.

Q: What happens after I buy — who contacts me and when? 

After your purchase is confirmed, fulfillment details will be delivered directly to you via your receipt. Timelines vary by vendor, so refer to each vendor’s FAQ for specifics.

Q: What if I already have insurance or a website — can I swap those out for something else?

A: At this time, packages are sold as configured and individual components cannot be swapped out. If you already have one of the included products, we recommend considering whether the overall package value still makes sense for you, or reaching out to discuss your options with our team before purchasing.

Q: When is the best time to buy — before or after I get licensed? 

A: The best time to buy is now. Setting up your software, insurance, and website before you’re licensed means you’re ready to take clients the moment you are. Inspectors who wait often lose their first weeks of potential revenue to setup and logistics. Business Builder is designed to eliminate that gap.

Q: How does Business Builder pricing compare to buying these products separately? 

A: Purchasing each product individually at retail pricing would cost significantly more than any Business Builder bundle. The packages are priced to give ICA students an exclusive advantage by combining the products you need most at a value that’s only available through this program.

Inspectagram® is currently available on the Apple App Store. Android support is expected this spring (2026). Stay tuned for the exact release date!

Q: What is inspectagram® and how does it help me as a new inspector?

A: inspectagram® is a modern, all-in-one home inspection platform that lets you document findings, capture photos, and build professional reports on-site as you go – instead of spending hours organizing everything afterward.

Q: What value does inspectagram® provide for new inspectors?  

A: As a new inspector, inspectagram® helps you: 

  • Dramatically reduce time spent on post-inspection report writing 
  • Deliver clear, photo-rich reports that clients and agents understand easily 
  • Look professional from your very first jobs 
  • Manage scheduling, contracts, and payments in one place 
  • Reduce liability with structured, court-ready photo documentation and legally reviewed language

Q: What are the main features of inspectagram®?  

A: Main features include:

  • On-site report building (photos + findings in real time)  
  • Auto-generated summary 
  • Fully customizable templates with thousands of components  
  • Work completely offline, then sync when online  
  • Team Inspect (collaborate without conflicts + scale your team)  
  • Integrated scheduling, contracts & payments  
  • Secure cloud reports + professional PDF export  
  • Built-in client tools (thank-you page, review prompts, branded delivery)

 

Q: What problem does inspectagram® solve?  

A: It eliminates the biggest time-killer for new inspectors — hours of admin work after every inspection — while keeping everything (scheduling, payments, client communication) in one secure system.

 

Q: Is inspectagram® mobile-friendly and what devices does it support?  

A: Yes, it is available for both Android and Apple devices. The native app is designed to feel natural and efficient while you’re in the field.

 

Q: How much does it cost after the free period?  

A: You get a free month (or trial) as an ICA student. After that, ICA students and graduates qualify for preferred partner rates. Ask your instructor how to activate the discounted pricing.

 

Q: Where can I learn how to use inspectagram®?  

  • – inspectagram.io/academy  
  • – Step-by-step video tutorials and resources  
  • – Many students report they can complete their first full report in under 2 hours after the training

 

Who to contact — Ricky Schumacher >  ricky@visual-grace.com

For phone calls, email Ricky to set up a time.

Websites

Q: What is “Websites for Inspectors?”
Websites for Inspectors is a service provided by Visual Grace Website Design, offering fully managed template-based websites specifically for home inspectors. This service is ideal for home inspectors who are just starting out—with a low upfront cost and pre-written content that is customized to fit your needs. Working with a professional who is deeply familiar with the home inspection industry will save you a lot of headache. Just leave the website to Visual Grace while you focus on building your business and providing the best possible service to your clients.

Q: What does the website process look like, from start to finish?

  1. You will receive an email from Visual Grace within 72 hours of your purchase. That email will include an introduction and a link to a questionnaire.
  2. The questionnaire will provide Visual Grace with much of the information they need to customize your website.
  3. Once the questionnaire is completed, Visual Grace will send over the contract for your review. The contract does not lock you in for a period of time. Rather, it outlines copyright information, payment terms, and sets specific expectations.
  4. Visual Grace will send you an initial preview of your website within two weeks of signing the contract.
  5. With access to the preview website, you request any changes that you would like to make before launch.
  6. Whenever you’re ready for the website to go live, Visual Grace will work with you to connect your domain name and get everything set up.
  7. The monthly hosting/maintenance fee doesn’t start until the website is live on your domain.
  8. Have a question or need to make a change? Just contact Visual Grace.

Q: How long does it take to create my website?
The typical turnaround time for the initial website preview is approximately two weeks from the date that the contract is signed. How long it takes from there to launch the live website varies depending on several factors such as communication delays, waiting for inspector licensing or certification, and so on. If you’re ready to launch the next day, then great! If it takes another six months, then that’s fine too.

Q: Can I customize the website?
The websites are based on custom templates, complete with pre-written content that serves as a starting point. Visual Grace will work with you to customize the logo, colors, and services to fit your needs. If you want to take it further, then they can even make changes to the photos or textual content on the site.

Q: Can I make changes myself?
The websites are built to be easy for you and efficient to manage for Visual Grace. There is no back-end database that can be accessed. Instead, you can just reach out to Visual Grace with the changes that you would like to make, and they’ll make it happen.

Q: How much do website changes cost?
The majority of changes that you might want to make are included in the monthly hosting/maintenance cost. Whenever you need to add[ or update something, just send an email to Visual Grace with the details of what you want. Changes that require a significant amount of research, writing, or development time may incur an additional cost. However, those situations are quite rare and you will be notified of the cost before the work begins.

Q: Do I need a domain name?
A domain name (such as a .com address) is required for people to be able to access your website. Visual Grace can register your domain name for you for an additional cost, or you can register the domain name yourself. If you want to handle the registration yourself, then Visual Grace will work with you to connect your domain name to the website.

Q: Can I get a custom email address?
If you want to use your domain name for a custom email address (e.g. your-name@your-company.com), then you’ll need professional email hosting. Visual Grace does offer email hosting for a separate fee, but you can use any third-party service such as Google Workspace or Microsoft 365.

Q: Will my website be optimized for search engines?
The websites do have several features related to on-page search engine optimization (SEO). However, since the websites come with pre-written content that exists between multiple sites, they are not an ideal choice for serious SEO campaigns. SEO is also a very long-term strategy and may not be an effective marketing method for home inspectors who are just getting started. This is a dense subject, so feel free to contact Visual Grace if you have any questions or concerns.

Q: Do you offer online marketing services?
Visual Grace does not offer online marketing services such as PPC (pay-per-click) advertising, SEO, managing directory listings, or similar. You can bring a third-party marketing company on board, as long as they are willing to provide Visual Grace with any changes that need to be made on the website.

Q: How many pages are included with the website?
There are no strict limits on how many pages you can have. Instead, pages are added or removed to fit your needs. Dedicated pages are included for most services, in addition to optional pages such as pricing, frequently asked questions, a photo gallery, testimonials and more. The number of pages does not affect the price.

Q: How can my website change as my company grows?
Most home inspection companies evolve over time, so your website likely won’t be the same on year three as it was on day one. Visual Grace will handle adding or removing qualifications, services, and employees as well as making other modifications to reflect your business as it changes.

Q: Can I host the website myself?
Due to the fully managed nature of the website and how it is managed, the website must be hosted by Visual Grace. Your domain name and email address can be set up with any provider of your choosing.

Printed Marketing Materials

Q: What does the process look like for marketing materials?

  1. You will receive an email from Visual Grace within 72 hours of your purchase. That email will include an introduction and a link to a questionnaire.
  2. The questionnaire will provide Visual Grace with much of the information they need to customize your marketing materials.
  3. An initial digital proof will be sent to you within approximately two weeks of completing the questionnaire and submitting any necessary assets such as your logo.
  4. You may request changes as needed, and Visual Grace will provide an updated proof.
  5. Once you provide final approval, the designs will be sent off to print.
  6. The estimated delivery date is usually within two weeks of final approval. This time may vary depending on the time of year and location.

Q: Can I customize the marketing materials?
Yes, Visual Grace will work with you to adjust the design and text to work with your business including changing the logo, colors, contact details, services, and more. While generally flexible, changes may be restricted by limited space.

Q: Can I expect the colors on the final product to match what I saw in the proof?
To put it simply, colors in print and colors on digital screens are fundamentally different. And colors on a screen may appear different from one device to another. As a result, the colors of the physical product may turn out a little lighter or darker than you expected. In some cases, the color itself may change (e.g. royal blue becomes purple). Visual Grace will make changes based on their experience to minimize these problems.

Q: How much is shipping on marketing mateirals
Shipping is included in the cost, so there is no need to worry about extra fees.

Q: What’s the turnaround time & ETA to receive printed materials?
Visual Grace will send an initial proof within approximately two weeks of obtaining all the necessary information and assets (e.g. questionnaire, logo). Once final approval has been received, the designs can be sent off to print. The delivery date is usually within two weeks but varies based on the time of year and your location.