While relying on real estate agents has always been a great way to obtain referrals, you may come to a point where your home inspection business requires other opportunities for business growth. Exploring new avenues of business could be the key to bringing in new leads.
Inbound marketing paves the way for new growth. Could one of these techniques drum up business?
1. Create a Reputable Website
Creating a website that can be picked up on by Google can go a long way in establishing your business as a credible source of information. When someone searches for a home inspector in your local area, your name should pop up without fail.
When your website pops up, one of the first thoughts a potential client should have is about your professional capacity. Emphasize your reliability with photos, contact information, and other details about the work you are able to perform.
2. Print (and Use) Business Cards
Having professional cards printed with all the necessary information, including your phone number and website URL, provides you with a form of marketing available no matter where you go. Like your website, your business card should be professional but straight-to-the-point.
3. Link Up to LinkedIn (and Other Social Media Sites)
LinkedIn and other social media websites can lend a hand in connecting with other businesses in addition to homeowners. You can make your own profile on these websites as a business to demonstrate that you are worthy of their consideration.
LinkedIn is especially helpful because it allows you to reach out to others in your industry, including real estate agents who may provide more connections for your business.
4. Establish a Solid Marketing Plan
Part of your business plan should involve taking a look at your strengths, weaknesses, and abilities. What types of marketing activities will be most conducive to success? This will be unique to each business owner because the needs of a company differ from location to location.
The most important thing about establishing a plan is to ensure that it is realistic. The plan must take into account all your limitations, including financial ones, to ensure that you will stick to it in the coming years.
5. Become an Active Participant in the Community
Face-to-face marketing is still an essential tool you have in your pocket, and the best part of this type of marketing is that it allows you to really put yourself out there. You can participate in local parades, street fairs, and charity events. Make it a goal to participate in events on a regular basis, even setting regular goals for the work.
6. Understand the Local Market
Developing a solid plan is only effective if you have a solid understanding of how your local real estate market works. Take the time to understand who buys and sells in your area in addition to what kinds of homes have specific types of problems.
One way to learn about the home inspection industry and even your local market is to study. Home inspection courses can do much more than help you become certified. Get a demo to see if the courses are right for you.