Slow Leads and Low Work Volume? Don’t Quit, Commit to Marketing

Marketing is one of those necessary evils. Home inspection work doesn’t often appear on its own, at least not without some effort on the front end. And it can take a while for a new inspector to grow a referral base that’s dependable. You’ve got to keep your marketing plan alive and working if you…

Is ICA School Really That Much Different?

You don’t have to choose ICA School, but our training program is a smart decision. Where some programs fall short in one area or another, ours goes the extra mile at a more affordable cost. How is that possible? It’s simple. When a program is affordable, more students can enroll. We believe that a quality…

Thought Leader Series: Marketing Tips for Your New Home Inspection Business

Lorena Brockman is a blogger for JennsBlahBlahBlog.com and has notable know-how in blogging, marketing, business, and has been deemed “Greatest Auntie Ever” by many. To learn more about Lorena, visit her company’s blog at JennsBlahBlahBlog.com. Starting a home inspection business is exciting and challenging. How do you get customers in the door? How do you…

3 Ways You Can Help Customers Understand a Home Inspection

By the time a home inspection happens, buyers are typically either in love with the property or at least hoping it will pass muster. The realities of what they’re about to buy can come crashing down hard if they’re not prepared for common issues that don’t necessarily mean the house is a money pit. No…

One Home Inspector in Denver Gives Back to the Community

Home inspectors come from all walks of life, possess a wide range of previous experiences, and have varying opinions about why home inspecting is a great career choice. For Denver, CO’s Lee Krastberg, it was all about earning a good living while being of service to his community. You don’t need construction experience, and there’s…

Why the Rainy Season Might be Best for Home Inspections

Probably the last thing that you want to do is a home inspection when it’s pouring down rain. But the Orange County Register in California proposes a different idea. Home inspections in the rain might be a great idea for home buyers, sellers and people who are fine where they are. As a home inspector,…

Pricing Home Inspections: Are You Your Own Worst Enemy?

One of the most challenging things about owning a business is setting prices. If you sold a tangible product, you might consider a typical markup to base your pricing structure on. But when your product is a service, such as home inspection, things get a little more complicated. Too many home inspectors worry about setting…

Should You Use Social Media to Promote Your Business?

If you’re like a lot of people, social media is where you share vacation photos and spend some time forgetting about the day’s work. But what if the same places where you socialize online could bring in more business? A lot of small business owners are already on that bandwagon, and many are enjoying the…

3 Inspection Reporting Systems to Check Out

Home inspection software can make your life easier, or it can make you long for the days where a clipboard and ink pen were the pinnacle of technology. The industry as a whole supports digital inspection reporting software, but the field is wide open. Just because it’s designed for inspectors doesn’t mean it’s user-friendly. That’s…